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AIGA National Conference

  • Minneapolis Convention Center 1301 2nd Ave. South Minnesota, MN (map)

Designers have moved from being seen as makers of artifacts to central players in innovative organizations. Design is the connective tissue to a new way of thinking and a new way of working in today’s business world. A DEO, or design executive officer, is a combination of strategic business executive and creative problem solver. They see themselves as catalysts for transformation and as agents of cultural change. With this perspective and these abilities, the DEO looks at business problems as design problems, solvable through the right mix of imagination and metrics. In this discussion, we’ll explore the mindsets, processes and practices common to creative business leaders. We’ll untangle the characteristics and qualities that distinguish great creative leaders from their non-creative counterparts, and you’ll learn how to uncover your own skills as a creative leader within your organization.


Earlier Event: September 18
Cusp Conference